What's New at Earnest

June 02, 2020

What's New at Earnest

Firstly welcome back, or for those who are new here, welcome to Earnest. It’s been a while (well, three years to be specific) since this company was sending out quality workwear all over the world from a little repurposed garage in New Zealand. 

This company was the brainchild of Joel Hedges and I had been lucky enough to assist Joel in the development of Earnest products. I wore them day in and day out for years. It felt good wearing something that's designed for the things that I loved to do. As a fabricator there is no harsher environment for workwear to endure than what I put them through.

When Joel announced that he wouldn't be restocking the shelves with my favourite workwear I decided to look around and see what else was designed for the things that I loved to do. Nothing came close. It therefore led me to change the conversation that I had been having with Joel for the past ten years from “how can we improve the product” to “how can we get it back?”.

Fast forward through all the usual business stuff and I am now heading up the Earnest operation in partnership with Ben Silcock and Andre Simon, who are maintaining the Kiwi roots of this little company which will rise from the drought in the second half of 2020 and cover the creators and tinkerers for the foreseeable future. 

Before we begin shipping again, I thought now would be a good opportunity to answer a few questions to give you a better understanding of the Earnest brand and its direction into the future. 

Why did you decide to take on the business? 

Having worked with the Earnest brand in the past I was lucky enough to sample the product. I was part of a group of people called ‘ambassadors’, I guess nowadays we would be called ‘influencers” but back then we were just working hard and appreciated workwear which allowed us to do what we loved with a little more style and comfort. 

I didn’t really think about it too much until I realised that I was living in Earnest wear. As the saying goes “you don’t know what you have until it’s gone”. Well that was me, so much so that I had to buy the company to restock the shelves to continue wearing what I felt so comfortable in.  

What can customers expect from Earnest?

We want to give the people what they want, we know a lot of you who have shopped with us before have sent us messages wishing we would return. Our mission statement remains the same as it’s always been; maintain the highest possible quality,  make the best fitting workwear and provide the personal service that Earnest is known for.  

What products will you be selling?

We have really doubled down on the aprons this time around, ensuring you have pocket storage, just where you need it. 

We are continuing with the much loved and well-tested 100% Cotton Hardin Overall. I worked everyday for two years in my last pair and they look a little worse for wear,. So as soon as the stock arrives I will be ripping open a box and wrapping myself in a fresh pair. 

We now also have an ultra-tough K Canvas Apron. Making an apron out of K Canvas brings another level of protection and I can guarantee this one will be with you for years to come. 

The Tasker Pants are also back. I had the very first pair that Joel designed in 2017. I built my 1951 Chopper in San Francisco, put these pants on, got on my bike and didn’t take them off for over a month. You get to really understand a product like that when it’s the only thing between you and the Los Angeles highway that’s running at 90mph below you. They are made from our Kevlar reinforced K Canvas material, which have the added bonus of being CE rated for motorcycle use, giving me peace of mind on my commute to the workshop. 

Is there anything new and exciting on the horizon?

I have used the Tungsten Glove and have a really good understanding of the product. Can we make it even better? Yes. 

So this item, and many others new ones, will be my focus over the rest of 2020. We look forward to getting you covered and back into the workshop to do you what you do best.

Oh and before I forget, we have the K Canvas Jacket ready to launch. Dripping in quality with triple stitching, double layers where you need it...and all the pockets you could wish for.  

On behalf of the new Earnest team we thank you for taking pride in what you do!




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